Twitter founders create new social networks
With Twitter now firmly cemented as
one of the key players in the social media world, it would be understandable if
its founders, Evan Williams and Biz Stone, were to take a back seat and simply revel
in the success of their creation. This is evidently not the case though, as the
duos forward thinking nature has seen them launch two new social networks.
Branch
The first of these creations, Branch,
sees the removal of the constraints present on Twitter by allowing users to partake
in more in-depth discussions. Twitter users can sign in using
their account and are then free to join in with whatever topics of discussion
they so feel. One can even set up their own ‘branch’ to spark a dialogue on
their desired subject. As a complimentary element to Twitter, users could move
between the micro-blogging platform and Branch to expand their discussions and
focus on certain issues that really matter to them. The Head of Product at
Branch, Josh Miller, has noted that the network is designed to combine “the
intimacy of a dinner table conversation with the power of the internet”.
Subsequently, the network is expected to improve the quality of conversations and
create an online dialogue, which is seen by Miller to be largely lost due to
the domination of internet “monologues”.
Medium
Medium is a completely different type of publishing platform. Similar to
Pinterest, Medium is a highly visual network which is built around ‘collections’. Users can upload
images and text, if they so wish, and then have their work viewed and voted on
by others. Those that choose not to upload content can instead give authors
feedback on their work. The collections that gain the highest ratings are then
more likely to be viewed by others as they will feature prominently on the
site. Users can choose to make their collections private though, in which case
only designated people can view their work. Conversely, collections can even be
left ‘open for more collaborative efforts’. Plainly, the level of contribution on Medium is entirely up to the
user.
On the Medium site, Evan Williams
goes into some depth on the vision behind it. Essentially the aim is to evolve
the online publishing world. Williams notes that ‘in many ways, the web is still
mimicking print concepts, while not even catching up to it in terms of layout,
design, and clarity of experience’. Hence Medium will seek to address this by
offering a quality and innovative publishing platform. He does admit that the
site will be experimental for a time, expecting it to ‘evolve rapidly’ as they
learn more about how the site is being used.
Is this anything new?
Criticism has been levelled at both
sites for their seemingly strong likeness to other platforms. Whilst Medium has
been called a ‘higher-brow version of Pinterest’, Branch has been compared to Menshn
and Google+ Hangouts. It appears these new networks have most definitely
borrowed many elements from successful social networks - it would be
detrimental not to - but have put a new twist on things.
Through the Obvious Corporation,
Williams and Stone have made a conscious effort to further existing aspects of social
media. In the case of Branch, the dialogue element of social media has been
refined. The site represents a destination to engage in and discover
interesting conversations, which can branch over numerous posts. The aim is to
spark quality conversation, ridding idle chat and petit arguments, although
this is yet to be seen. There is even the possibility for Branch to be ‘embedded on any website’, expanding the possible audience
and opening the discussion out to others.
Medium has been mostly put side by
side with Pinterest but the difference being it is a publishing platform. It
does appear at this early stage, with no disrespect to Pinterest, to signify a
more intellectual social network. Whilst Pinterest does showcase some great and
original work, there is also a fair amount which is rather vapid. Medium looks
to only showcase the best work through featuring the highest rated posts and
collections. Nevertheless, it seems a comparison between the two is worthless
as they fulfil two different functions and attract varied audiences. The future
of Medium is yet to be seen but, once open for use, it will be expected to gain
many contributors with its elegant and easy to use format.
Credit must be given to Williams and
Stone for their roles in looking to evolve the world of social media. They have
certainly recognised some social network niches that require development and
worked hard to improve them. Their philosophy that ‘quality begets quality’
will hopefully come to fruition as the less desirable elements of social media
are ridded of in these new networks.
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